Making complex

ideas

feel human.

I help turn complex ideas into stories people understand, remember, and share.

Over the past thirteen years, I've collaborated with researchers, engineers, strategists, filmmakers, and designers across AI, healthcare, sports science, entertainment, and social impact.

The subjects couldn't be more different, but I'm always drawn to the same kind of problem: understanding something deeply enough to help other people understand it too.

01 / THE UNBREAKABLE TWIN

A digital twin built to redefine how athletes train.

02 / VACCINATE THE BLOCK

Designing for access, not awareness.

03 / YOU’RE AMONG FANS

Proving fans are worth more than audiences.

04 / THE LIFE SAVING PRE-ROLL

Turning YouTube's first seconds into lifesaving ones.

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05 / HOUSE OF ‘98’

Recreating the web that shaped a generation.

06 / THE MOST FAMOUS CANNES LION

Turning creator influence into Super Bowl-scale reach.

07 / LOVE LIVES ON

Using storytelling to inspire action against bias and discrimination.

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I grew up in a small gold-mining town in regional Australia. Today I live in New York, where I work with researchers, engineers, strategists, filmmakers, and designers to turn complex ideas into stories people understand

Over the past thirteen years, I've found myself working on all kinds of problems, from AI and healthcare to sports science, entertainment, and social impact. While the subjects couldn't be more different, I'm always drawn to the same challenge: understanding something deeply enough to help other people understand it too.

The projects I'm most proud of all begin the same way: with curiosity. I enjoy learning about subjects I know very little about, asking better questions, and working alongside experts to make ideas clear, memorable, and human.